factors influencing consumer behaviour ppt

Social Factors Influencing Consumer Behavior Definition: The Social Factors are the factors that are prevalent in the society where a consumer live in. You know your clients are people.Even if you sell to a company, you’ll be dealing with humans to do it. The factors that influence Consumer Behavior can be divided into internal Factors and External Factors. Factors affecting consumer behavior 1. 2.2.2 The origin and importance of consumer behaviour . consumer behaviour internal factors 1. prepared bymathew lawrence 2. a customer is the most important visitor on our premises,he is not dependent on us, we are dependent on him.he is not an interruption on our work, he is the purposeof it.he is not an outsider in our businesshe is a part of it.we are not doing him a favour by servingh Motivation speaks to the internal needs of the consumer. Internal Factors: These are factors that reside within the individual, in other words it is the result of a person’s behavior or thinking. Factors affecting Consumer Behavior 2. Presentation Summary : Cultural factors exert a broad and deep influence on consumer behaviour. What is Consumer Behaviour – 2 Most Important Factors: Internal and External Factors. Factors Affecting Consumer Behaviour - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. Consumer Behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. According to Engel et al. There are infact several factors which influence buying decision of a consumer ranging from psychological, social, economic and so on. Understanding how to motivate your customer is a powerful tool. Culture. You know that everyone has their interests, their tastes, their own way of being and a personal history that conditions them. Factors Influencing Consumer Behaviour – Top 9 Factors with Suitable Examples In making a final decision, and indeed throughout the whole decision-making process, consumers are influenced by a wide range of factors, not just those relat­ing to the obvious features of the product. There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system. 8 factors that influence consumer behavior the most. importance of consumer behaviour, especially from a marketing point of view. (1990: 22) and Schiffman & Kanuk (1997: 8), consumer behaviour is regarded as a relatively new … Motivation: Motivation is what will drive consumers to develop a purchasing behavior. Psychological factors Among the factors factors influencing consumer behavior, psychological factors can be divided into 4 categories: motivation, perception, learning as well as beliefs and attitudes. A presentation that explains the factors which affect the consumer buying behaviour The consumer behavior assignment plays an essential role in understanding the consumer's needs and the factors that affect their behavior. Consumer Welcome To Ca Sri Lanka PPT. Consumer Behavior Assignment Help By No1AssignmentHelp.Com - Consumer Behavior is a subject in an MBA that deals with the behavioral psychology of consumers. 1. The set of basic values, perceptions, wants, and behaviours learned by a Will drive consumers to develop a purchasing behavior that affect their behavior dealing with humans to do it or... Essential role in understanding the consumer behavior can be divided into internal factors and factors... A purchasing behavior influence buying decision of a consumer ranging from psychological, social, and. Drive consumers to develop a purchasing behavior assignment plays an essential role in understanding the consumer behavior be. 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